The first time I walked into GG Boutique I was greeted by a plethora of colorful designs. I instantly wanted to claim them all for myself. The staff was friendly and they gave me honest opinions about what I was trying on. I could see that this store was after my heart more than my money.
GG Boutique opened its doors on Aug. 23, 2012 by owner Laura Ludwin, 37, with the goal of offering customers more than clothes. Ludwin wants store goers to have an experience.
"I want to offer our customers an experience where they walk in and find [GG Boutique] to be a happy place," Ludwin said. "[I want them] to find something that makes them feel good without having to spend all the money they have."
One way GG Boutique achieves this is with the items they stock.
"What you see when you open a magazine is what we aim to have here at an affordable price," Ludwin said.
One of the most exciting things for me, as a customer, is that new items are on the floor every day. This is what sales associate Julia Chenoweth, 41, enjoys most about the store too.
"I think that always makes it fun and fresh, not only for the customers, but for [the staff] as well." Chenoweth said.
The atmosphere created by the staff makes this a great store. For one, the employees refer to themselves as "Team GG". They have really created a family here, which Chenoweth embodies when helping customers.
"We try to get a feel for what it is they are looking for and what their style might be," Chenoweth said. "[So we will] be able to suggest things in the store they might like."
Ludwin even named the boutique after her grandmother.
"I was extremely close with her," Ludwin said. "I [even] have her chandelier and dress in the store."
For Allison LeCain, 22, a Colorado State University student, the attitudes of "Team GG" made her first visit very positive.
"It was like shopping with a friend because they gave actual advice on
what they thought looked good on me," LeCain said. "It seemed like they cared about
making me happy with my purchase, not just making lots of money."
LeCain said the prices can be high for a college student's budget. However, it should still be on your frequent shopper's list.
"I would definitely recommend GG boutique to others if you're looking for a
special outfit," LeCain said. "It may not be a store for everyday shopping since it is
a little pricey, but they have really good sales and you can always
find a stylish dress for a date night there."
GG Boutique has a
Facebook page, where they hold giveaways every Monday so customers can win gift cards and post new looks.
The store is located at 204 West Laurel St. in Fort Collins, Colo.
"The best thing about it is that we've sold things to three generations," Ludwin said. "Daughter, mother and grandmother."
"They can all find something here," Chenoweth said.