Marc Jacobs, now the 2013 creative director for Diet Coke

I don't know about you, but being able to snag a piece of designer clothing at a good price always makes me smile. Unfortunately, these opportunities come up less often than I would like.
This year though, we are given a chance at buying designer products in a very different way.

Coca-Cola announced on Feb. 6 that Marc Jacobs is the new creative director for Diet Coke. For the year 2013, Jacobs will design cans and bottles that pair his youthful and provocative style with the popularity of the Diet Coke product.

Jacobs is being brought in because this is Diet Coke's 30 year anniversary. To celebrate, the designs reflect the idea of female freedom with some designer flair.

These cans and bottles are going to be limited edition. So if you want one, make sure to buy it when you can. Or you could miss out!   


I am not normally a Coke drinker, but for the sake of fashion, I think I could be just a little this year.

Diet Coke is previewing this change with a rather attractive video. The most exciting part? Marc Jacobs is in the video with his shirt off!

This is a very good idea for the Coca-Cola company. It could bring in extra revenue for them in this celebratory year. The attractive designs could expand the customer base by appealing to non-Diet Coke drinkers who know (and like) fashion.

Not many people can say they have a Marc Jacobs original. This is a way to change that some.